Baby steps and giant leaps: Getting started in in AR and VR as a brand.
Joakim Norman – Creative Director, Nikolaj Stausbøl -Creative Technologist, Hannah Gutkauf – Digital Strategist MOLAMIL
According to the consultants, digital disruption will turn your business into a hot dog stand within the next six months. Despite the alarmism, there is a grain of truth to it. But the first step to innovation is not about what happens in five years. It’s what you can do today. This workshop aims to help you as an owner or representative of a brand in finding your first steps towards using emerging technology, specifically AR and VR, in order to drive real business value. We will give a short introduction to the technical landscape.
Using that common understanding we will go through exercises to connect the potential of the technology with different types of business value. Using these connections we will ideate and prototype to get solid and relevant ideas. Finally, we will discuss methods to integrate this thinking in your company and how you can prototype ideas quickly without breaking your budget.
Signup for this Workshop – https://copenx.typeform.com/to/Ns45qs
