Laura Jeffords Greenberg is Senior Vice President of Business and Legal Affairs at Littlstar. She has extensive experience in developing global monetization strategies, structuring complex transactions, and managing intellectual property in the entertainment, media, and technology industries. Currently, she specializes in immersive and emerging technologies, exploring the international significance of VR, AR, and MR as it relates to IP rights, data protection, advertising, and marketing.
Talk at CopenX 2018:
New Realities: Reimagining the Social Contract
Marketers are quick to proclaim that new technologies, like virtual reality and blockchain, will change the world as we know it. Are these technologies altering the fundamental premises upon which societies are constructed? Will these technologies alter how we interact with one another? This presentation will examine how new technologies are changing the concepts of the social contract, their effects on the private and public space, and the evolving relationships between individuals, companies and governments.