Mark Melling leads RYOT Studio in EMEA, an immersive storytelling platform, featured and celebrated at iconic film festivals such as the Oscars, while producing award winning creative for the world’s most iconic brands. A division of Verizon Media’s Oath, RYOT is a world leader in AR/VR, And 360 content.
Frazer’s rich background in art and technology spans performance, production, operations, code & innovation. A 12 year veteran in the industry he now works as a Creative Technologist within the UK RYOT Labs team at Oath. Focused on collaborating with agencies and brands to enhance digital campaigns through the application of technology, he has worked on numerous award-winning campaigns winning a total of 22 accolades.
Talk at CopenX 2018
Augmented Reality : Reconnecting Digital to Bricks and Mortar
With overnight updates to smartphones the world over, Augmented Reality has arrived like a Trojan Horse. However, what is the opportunity? How do brands use this technology to connect to consumers? The answer, may be closer than you think.